sun machine
album campaign
client
rubblebucket
together since
2011
timeline
2018 - 2019
Sun Machine is the fourth studio album from brooklyn-based Rubblebucket — co-headed by longtime collaborators Kalmia Traver & Alex Toth. released on august 24, 2018, the album received high praise from top outlets like NPR music, billboard, paste magazine & more. the band followed up the release with extensive touring across the US, including an appearance on the Bonnaroo main stage, plus a sold-out show at Brooklyn Steel, their largest hometown headline play to date.
partners
management supermassive
label grand jury music
booking ethan berlin @ paradigm talent agency
publishing secretly publishing
goals​
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secure main stage + sub-headliner slots at major music festivals
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increase touring gross by 100% across the US
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connect to a new world of listeners without leaving their devoted core feeling left behind
project timeline
* hover for more!
embracing the weird!
from the press photos to the merch designs to the pre-order bundle titles and beyond, we worked hand-in-hand with the band to ensure every piece of the puzzle captured and highlighted their uniquely eccentric and joyous spirit.
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Rubblebucket hit the road for their packed headline tours in fall 2018 & spring 2019, with a sold-out show at Brooklyn Steel serving as the highlight. in summer 2019, the band returned to Bonnaroo to perform at on the Which Stage in front of over 20,000 fans, as well as a Superjam tribute to David Bowie. later that summer, they knocked Central Park Summerstage off of their bucket lists.
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produced by supermassive in collaboration with local promoters Signature Sounds Presents, Rubblebucket’s 3rd annual Dream Picnic was held in Holyoke, MA in sept 2019, featuring STRFKR & rubblebucket as co-headliners, alongside 20+ artists across 3 stages, plus local vendors, art installations & much more.
mastering the live show
above
Stage 48
in NYC
nov 2014
​
left
sold-out
Brooklyn Steel
jan 2019
paste magazine: named one of the top 20 live acts of the 2010's
sold-out shows in brooklyn (2.3k - biggest hometown headline show to date), boston, seattle, san francisco, austin, chicago, washington dc, boise, grand rapids, portsmouth, & richmond
festivals in 2019: bonnaroo (main stage + superjam), firefly, on the ocean fest, treefort music fest, the BBQ V, dream picnic 3
"life-affirming
performances"
— paste
magazine
we brought on an incredible team to work this record at AAA, specialty, and college radio.
AAA: #1 track of the week on KCRW M.B.E. + official adds from sirius XMU & many more
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specialty: two top 10 singles + #9 FMQB album
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college: #5 most added with 160+ adds + #7 NACC single
on & offline
above
worldwide Chanel in-store
promotional video​,
featuring the track "Donna"
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secured key features from: NPR (all songs considered, first watch, world cafe), rolling stone, billboard, the fader, consequence of sound, paste magazine, relix, performer magazine (cover story) & more
songs licensed by: chanel, nintendo (nintendo switch), google (women techmakers PSA), lyft, working moms, condor & more
apple music grant recipient + vimeo staff pick: "annihilation song" (animated video by Amanda Bonaiuto)
spotify: new music friday, ultimate indie, new indie mix & more
radio
worldwide PR by grandstand media & riot act media
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AAA & specialty radio by dauntless promotions
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college radio by planetary group
"their sound
has restorative
powers"
— the
revue
we teamed up
with NY-based designer David
Kramer to
develop the overall art direction for the campaign, including album artwork, vinyl layout, single artwork, and tour admat.
from there, we continued to strengthen the band's overall brand through web design, merchandise, social media content, and other key marketing assets.
key
brand
assets
art direction, Sun Machine tour admat, & album art by david kramer
web design, public arts admat, merch design, & product mockups by supermassive
results
9M
album streams
(and counting)
75
live shows
26K
tickets sold
52K
spotify followers
5K
balloons blown