rubblebucket's
dream picnic 3
client
dream picnic
together since
2018
timeline
2019
in 2017, Dream Picnic was born in Brooklyn, NY as a single-day mini-festival curated by Rubblebucket. the next year, the festival joined forces with Supermassive & Signature Sounds and made the move over to Gateway City Arts in Holyoke, MA, graduating to 2 stages both indoors & out along the Holyoke Canal. with its 3rd annual installment, Dream Picnic expanded even further onto 3 stages, with new art installations, local vendors, and 20+ performing artists, featuring acts like Rubblebucket, STRFKR, And The Kids, Guerilla Toss, Sidney Gish & more.
partners
artist rubblebucket
producer supermassive
promoter signature sounds presents
venue gateway city arts
goals​
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add national co-headliner to build legitimacy to event
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develop alternative programming alongside music
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bring in new visual elements to build out the festival in Rubblebucket’s image
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focus on building the festival’s brand, setting the stage for a long-standing event​
we also dedicated much of our time to building up the festival's online presence — creating the website, maintaining social media accounts, crafting digital ad content, designing print assets & merchandise, coordinating online promotion with artists, and more.
for the 3rd annual installment of Rubblebucket's Dream Picnic, we sought out to further establish the festival's presence within the national scene.
first, we secured indie-rock mainstay STRFKR to co-headline the festival's main outdoor stage, alongside our own Rubblebucket. from there, we continued building out the main stage lineup with incredible artists both in & out of the Rubblebucket circle, including previous tourmates And The Kids & Guerilla Toss. next, we collaborated with promoters to bring on a variety of local bands, visual artists & vendors, in an effort to showcase as much of the Holyoke community as possible.
living the dream
.jpg)
left
online DP3 promo video, feat. main stage artists
we brought on chicago-based designer Clare Byrne to develop the art direction & poster for the festival's 3rd annual installment.
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once the poster was ready, we took on the creation of the website and all supplementary assets for digital & print, including the festival map, schedule, social media images, promo videos & more.
key
brand
assets
art direction, poster & artist template by clare byrne
website, festival map & schedule by supermassive
results
1.5K
in attendance
23
performing artists
13
local vendors
3
stages
5K
confetti pieces
thrown