offerings
album campaign
client
typhoon
together since
2013
timeline
2017 - 2018
five years after the release of their cult-favorite LP White Lighter, Typhoon returned in 2018 with their most ambitious work yet: Offerings. the 14-track album was released on january 12, 2018 to critical acclaim, with praise from NPR music, billboard, daily mail, stereogum, GQ magazine, uproxx & so many more. shortly following the release, the band ventured out onto a 6-month tour through north america, the UK, and europe, selling out rooms on both sides of the pond.
partners
management nettwerk
label roll call records / supermassive
us booking erik selz @ paradigm
eu booking nick holroyd @ primary talent
goals​
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reconnect with fans & re-establish momentum after a 4-year hiatus
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build an international presence with a concerted focus on europe
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solidify the perception of the band as an important artist of thoughtfulness, intricacy, and depth​
project timeline
* hover for more!
telling a story
typhoon created an astonishing concept album that told the powerful story of a man slowly losing his memory. in an age of ever-shortening short attention spans, it was our job to ensure the narrative was presented to the world in the right way.
Offerings, a concept album about one man's struggle with the loss of his memory, is made up of four 4-song movements.
for the album announcement, we chose to release the first movement, "Floodplains", as one 25-minute track on streaming platforms upon launch, allowing fans to fully immerse themselves into the story right off the bat. two weeks later, we followed up with the release of "Rorschach", our lead single & 2nd track off the "Floodplains" movement, and began servicing to radio.
the big reveal
about a month before we officially launched the Offerings campaign, the band reemerged to announce a series of intimate listening events in key markets (LA, SF, portland, seattle, NYC & more), where a handful of fans could purchase an early pre-order of the record along with the opportunity to spend time with members of Typhoon in their city and hear the new record on tape in full before anyone else.
above & left
scenes from the Offerings listening parties in austin, philadelphia & boston
the limited-edition blood red LP
pre-orders: 1k pre-orders sold within the first 24 hours
billboard album charts: #31 overall, #1 heatseekers, #1 alternative, #3 independent, #4 vinyl, #9 rock
key features from: NPR (all songs considered + first listen), stereogum, billboard, GQ magazine, daily mail, last call with carson daly, uproxx, bandcamp (album of the day), vortex magazine (cover story), paste magazine & many more
AAA: #5 most added FMQB track, top ​25 album + multiple singles, official adds from sirius the loft, KCRW, & more
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specialty: #6 FMQB submodern album + two top 20 singles
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college: #1 most added album (175+ adds), #9 NACC top 200 albums, #9 spinitron top 100 albums
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sessions: KCRW (MBE), KCSN, KUTX, WFUV, & more
above
typhoon performing "remember" live from revolution hall in portland
radio
US PR by jim merlis at big hassle PR
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UK PR by prescription
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DE PR by verstaerker
AAA & special
ty radio by dauntless promotions
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UK radio by shake PR
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college radio by planetary group
"good lord this Typhoon album is brilliant"
— bob boilen, npr
on & offline
the band worked with artist & friend Nevan Doyle to execute their vision for the album's overall art direction, producing album artwork (digital & print), animated track visualizers / lyric videos, and tour admat.
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we then worked with the band's mgmt team to create two limited-edition vinyl variants for pre-order (blood red) & indie retail (gold).
key
brand
assets
art direction, album/single art, & lyric video by nevan doyle
vinyl mockup by supermassive
results
1K
pre-orders sold
in first 24 hrs
(ltd. edition variant sold out)
#31
billboard
top albums
#1
most added album @ college radio
15
listening parties